Growing your business
Content Summary
Tips for growing your business
- Ensure you remain your clients’ trusted adviser; be proactive and anticipate their needs
- Link clients to people and services within your network
- Build managing clients’ investments into their long-term plans, either yourself or in association with your network
- Focus on maximising the value of the firm, the services offered, the firm’s inherent profitability, and the quality of your client base
- New lines of business are possible through your network, and you can use tools such as data analytics to help you grow your business
- To remain competitive, you need to consistently review your fee base and provide value-adding services. Explore value-added services in more detail
Growth strategies
These guides have been designed to provide you with guidance on organic growth, positioning your business for eventual succession.
Succession planning
Your business must have a succession plan as part of your risk management framework
- Public practice
Emerging from lockdown: recovery, and then business renewal
CPAs in New Zealand reveal how they and their clients are rebuilding their businesses.
- Business advisory
- COVID 19
article·Published onNavigating recession and recovery in the 'new normal'
INPRACTICE checks in with two practitioners to see how they and their clients are going about business.
- Business finance
- COVID 19
article·Published on
Workpapers
Use these workpapers to strategise your business growth.
Marketing
External growth strategies include advertising, seminars, sponsorship, newsletters, events, directory and database lists, promotional materials, social media and websites.
Two of the best forms of marketing, however, are networking and referrals. Word-of-mouth referrals from happy, existing clients are the best form of advertising.
Discover more
Benchmarking your business performance
Measure your business performance against your peers across key performance indicators
- Public practice
- Business management
Public practice program
Online learning for the professional, ethical and legal knowledge required to run your business
- Public practice
Public practice
Resources for public practitioners, from how to get certification to firm management, industry research and news
- Public practice
Your public practice firm
How to start your own firm and manage your staff, insurance, security and marketing
- Public practice
Workshop
Apply your learning to real-life scenarios and gain further insights from others working in the profession.
- Public practice
Practising in Australia
Australian structures, licensing, and registration requirements for public practitioners
- Public practice
- Business management
