Strategy and performance

Yusi Newnham CPA
CFO, Bec & Bridge

Strategy to 2027

Our strategy to 2027 builds on the progress we made with our previous strategy and positions CPA Australia to push the boundaries and help shape the future of the global accounting profession through education and advocacy. 

It equips CPA Australia to tackle the major issues shaping the profession with initiatives to stimulate tertiary study of accounting and finance, attract new members from related fields, and empower members to adapt to new technologies and develop interdisciplinary skills. 

We are now in horizon two of our five-year strategy which will run into mid-2025. Horizon two is focused on delivering outcomes centered on new products and partnerships to enhance member value, promoting the designation and growing the membership.

KPIs

In 2024, we had a set of seven external KPIs used to judge performance. The final outcomes of the KPIs reflect the positive year for CPA Australia, with all KPIs being achieved. 

The performance of the new member KPI was particularly strong with results just under five per cent ahead of target and more that 12 per cent ahead of the prior year. As at 2024 year end, the membership base is approximately 1,500 higher than the prior year.