Australian small businesses struggle to keep pace in Asia-Pacific
- Australia at or near the bottom when it comes to small business performance and outlook
- Australian small businesses continue to be slow at technology adoption
- Government needs to promote business ownership among young Aussies
Small businesses in Australia are struggling to keep pace with their Asia-Pacific counterparts and action is needed to address the imbalance as soon as possible.
That’s the outcome of CPA Australia’s annual Asia-Pacific Small Business Survey which identifies a continuing gulf in the performance and outlook of small Australian businesses compared to 10 other markets, including mainland China, Hong Kong, India, Malaysia, Singapore, Indonesia and Philippines.
It found that Australian small businesses are bottom or near to the bottom of the class when it comes to growth over the last 12 months, their expectations of growth this year and satisfaction with their financial performance.
The report also found that Australian small business owners are the least likely to expect their national economy to grow in 2024, while also being the least likely to expect their revenue from overseas sales to increase.
Gavan Ord, Business and Investment Policy Lead at CPA Australia, believes the failure of small Australian businesses to adopt and adapt to new technologies is a large factor in explaining the disparity.
“Small businesses in Australia are significantly more likely to be owned by people aged 50 or over, which is great in respect of knowledge and experience, but the survey data shows they are much less likely to be using technology like e-commerce and social media,” he said.
“Australian small businesses are among the least likely to report notable revenue from online sales. Having digital tools is one thing, properly using them to grow the business is another.
“Small businesses in other markets are investing in technologies and seeing the rewards, while too many in Australia are missing out. This slow pace of technology adoption is hurting both individual businesses and the economy as a whole.
“To improve Australia’s economy and increase its competitiveness, policymakers need to significantly increase the proportion of small businesses incorporating new technologies into their business.”
Mr Ord also wants to see government do more to promote business ownership and entrepreneurism amongst younger Australians.
“Small businesses owned by young Australians are much more likely to innovate, more likely to export, and less risk averse than older business owners,” says Mr Ord.
“All this means that small businesses owned by people aged under 40 are more likely to experience growth. However, of the markets we surveyed, Australia has the lowest proportion of businesses owned or run by someone under 40.
“Inspiring young people to start a business, or purchase an existing one, will be a crucial part to our future economic success. The government needs to implement policies that promote business ownership among young Aussies. This should include setting targets to increase the number of people aged under 40 who own a business.
“Improving the small business community’s proficiency in new technologies and nurturing the entrepreneurial spirit of our young people will benefit the economy, create more jobs and boost our productivity.”
Key outcomes from CPA Australia’s 2023-24 Asia Pacific Small Business Survey:
| Statement | Australia 2023 | Asia-Pacific Average 2023 | Rank 2023 | Australia 2022 | Rank 2022 |
|---|---|---|---|---|---|
| Businesses that grew in the last 12 months | 40.9% | 59.6% | 11/11 | 47.6% | 9/11 |
| Businesses that expect to grow in next 12 months | 53.3% | 69.7% | 11/11 | 55.1% | 9/11 |
| Satisfied or very satisfied with the financial return of the business | 50.2% | 65.3% | 10/11 | n/a | n/a |
| Expect the local economy to grow in next 12 months | 29.5% | 65.0% | 11/11 | 43.3% | 9/11 |
| More than 10% of revenue came from online sales | 38.7% | 62.2% | 10/11 | 46.3% | 10/11 |
| Did not use social media for business purposes | 30.3% | 15.4% | 2/11 | 30.4% | 2/11 |
| Investment in technology by the business over the past 12 months has improved profitability | 26.5% | 52.8% | 10/11 | 32.2% | 11/11 |
| More than 10% of sales is received through digital payment options such as PayPal, ApplePay | 48.1% | 70.8% | 10/11 | 55.2% | 9/11 |
| Sought advice from IT consultants or specialists | 16.8% | 25.8% | 11/11 | 18.8% | 8/11 |
| Increased employee numbers over the last 12 months | 12.8% | 32.0% | 11/11 | 21.6% | 9/11 |
| Increasing costs had a major negative impact on the business | 50.3% | 39.7% | 2/11 | 38.0% | 2/11 |
Source: CPA Australia Asia-Pacific Small Business Survey 2023-24. Sample size 4,222 across 11 economies (501 for Australia).
Media contact
Simon Downes
External Affairs Lead. CPA Australia
[email protected]
+61 401 461 503