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2022-2027 Strategy co-design process
As with the CPA Australia Strategy 2018-22, the new strategy was co-designed in partnership with members, and we've heard their views at every stage of this process.
Thank you to the hundreds of members who attended the member strategy workshops, your input has been invaluable in helping to inform our new strategy.
Overview of strategy timeline and process
Phase 2 - Strategy Co-Design and Consultation
Co-design process
- Nearly 1200 members and employees contributed across 51 co-design workshops – including dedicated focus group sessions on key topics, and broader member strategy workshops
- These sessions captured strategy insights and priorities that have informed the strategy creation phase
Macro-trends influencing the next strategy
- The next strategy will be informed by a series of global macro-trends acting on the accounting profession, and on member organisations.
- The strategy should position CPA Australia to help its members respond to these trends.
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| More students are studying finance over accounting | Tech automation of accounting tasks driving more strategic accounting | A changing skills economy and lifelong learning needs | Member organisations looking to diversify and grow |
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| Innovative and multidisciplinary offerings to attract students to the accounting profession | Accounting education that provides business advisory, technology and soft skills | Personalised, customisable Professional Development that keeps pace with trends acting on members and members’ employers | Attracting professionals from other disciplines without compromising the essence of the designation |
Strategy principles
- Five principles were identified through the strategy development process and member co-design.
- CPA Australia’s next strategy will be anchored by these five key principles.
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Building accountants’ interdisciplinary skills and building accounting skills for other disciplines |
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Global market focus, relevance and responsiveness to trends to drive growth |
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Enhance member experience by building on existing personalisation, initiatives and investments |
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A global focus on policy and advocacy to advance the profession and protect the public interest world-wide |
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A clear value proposition to create advantage, target resources, and benefit members |
Key findings
We identified three overarching findings from the co-design phase that will be used to now create the next CPA Australia strategy:
- Members want to be equipped and differentiated from other professionals with interdisciplinary skills and knowledge that are responsive to trends impacting the profession.
- Members want to receive more offerings that are tailored to their career stage and that help them achieve their career needs, professional development goals and role transitions.
- Members have varied views about attracting non-accountants, identifying that value lies in promoting the profession and the designation through building the accounting and finance skills of non-members.